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Social Media – Shark Jumping?

Social Media – Shark Jumping?

One of the outcomes of my testing of Twitter lately is that I’ve come to question whether or not Social Media has jumped the shark (props t David Churbuck who tweeted on social media jumping the shark this morning – I initially left the attribution out to save the fall out, but since he linked, no need to save him…) What I am finding is that most of the people I am finding in my general circle on Twitter are…

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The Right Medium for the Message

The Right Medium for the Message

Having used Twitter for a few weeks now I’ve come to the realization that it’s a viable communications means. It’s just that I’d never realized the appropriate messages to fit in that medium, which are short comments or conversations. I think of it as yelling over the cubicle wall at the folks around me. It’s good for a short blast, but any substantial conversation needs to move to a more appropriate communication means, be that a blog, an email, IM,…

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Unintended Consequences

Unintended Consequences

From Tom Willmot via Twitter and the Telegraph.co.uk OGC Unveils Logo to Red Faces It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side. The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”. Instead, it has…

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The Web 2.0 Paradox

The Web 2.0 Paradox

As readers know, I’ve been testing Twitter.  It’s fun, but for me the jury is still out. One of the things I’m noticing is the preponderance of New Media Gurus inhabiting Twitter.  And inevitably, many feel the need to constantly evangelize on the issues of Web 2.0.  News flash: if you have to talk in broad terms about Web 2.0, Social Networking or Social Media, you’ve probably already missed the boat.  This is not some abstract concept that is coming…

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Epic Post – How to Monitor Social Media for Free

Epic Post – How to Monitor Social Media for Free

Okay, we all know that social networks are out there and that we should be making use of them.  But how do you monitor what’s going on in the vast ecosystem of Twitterverses, MySpaceDoms and FacebookVilles? David Churbuck has been doing just that for Lenovo for the past two years and he’s sharing the lessons learned in this post: “Try to Detect It” which I consider a must read for any web marketing pro or business owner/senior manager. Free: yup….

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Thoughts after a week of Twitter

Thoughts after a week of Twitter

After slapping Twitter around for the past year, I thought it was about time for me to shut my mouth and actually try it. So after a week, here are my initial impressions. First off, communications through Twitter are by their nature somewhat superfluous. I’ve really only had one discussion that’s actually meant anything. My impression is that it’s basically the Internet equivalent of the CB Radio. That doesn’t mean it’s a bad thing. The means of communication is totally…

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